On demand Reports (Analytics)

They say, if you can't measure it, you can't improve it. The Small Business analytic reporting system that comes pre-installed with your website gives you the information you need to measure your progress in real business terms. Whether it's sales, subscriptions, or anything in between, there is probably a built in report just a click away. These reports help you make informed business decisions.

Why Does This Matter?

These reports give you on-demand, in-depth monitoring of the health of your online business in meaningful business terms.

Key Features

Your website provides in-depth understanding of where your target market is coming from and how visitors interact with the site. Create your own report or select from one of dozens of pre-set reports. Key features include:

Summary Reports

View updated results instantly for today, yesterday, last week last month, last 3 months, last 6 months, or last year with a single click.
Quick overview of geo location of visitors, number of visits and page views, new vs returning visits, and top sources.
Quick top line marketing numbers including top 5 search engine referrals, top 5 search phrases, top 5 referrers.
Top content on the site including top 5 website entrances, top 5 website exits, top 5 web pages, and top 5 downloaded literature.
View all results for each item with a single click.
View total traffic by day or by month.
Display top entry pages as an interactive bar graph, by page, visits, page type, and percent change.
Display top exit pages as a bar graph, by page, visits, page type, and percent change.
View visits by IP address along with country of origin, city, number of visits and on an interactive world map.
View visitor details including visit date, page views, country, city, IP address, visit duration and on an interactive world map.
See visits and pageviews by date, number of visits, number of pages viewed and on an interactive world map.
View total visits by date, visits, unique visits and on an interactive world map.
View Visits by Source including source, visits, pageviews, percentage change and on an interactive bar chart.
View Visitor Loyalty by visit number numerically and as an interactive bar graph.
Spy Lens lets you see visit date, registered name of visitor, IP address, city, country, and page views and on an interactive world map.
View what browser ( FireFox, Explorer, etc.) visitors are using on an interactive bar chart as well as numerically and percentage change.
View what computing platform (Mac, Windows, etc.)visitors are using on an interactive bar chart as well as numerically and percentage change.
View Search Engine Referrals (visits via search engines) including name of spider, number of visits, percentage change an an interactive bar chart.
View which Search Phrases visitors used to find your site including exact query, number of visits, percentage change and an interactive bar chart.
View Search Engine Spider (visits by search engines) including name of spider, number of visits, percentage change an an interactive bar chart.
View Geographic Location of visitors including country, number of visits, number of page viewed, an interactive world map. One click drill-down report for breakdowns by city.
See which specific website content visitors are viewing the most including web pages, announcements, FAQs, literature, web app items, catalogs, products, forums, blogs, and bookings.
Marketing Overview Report including subscribers geographic location, subscribers versus unsubscribers, number of newsletters sent. One-click drill-down reports are available for each.
Campaign Report provides an insight into the performance of your email newsletters. You can instantly see how many emails were opened, what percent bounced and what the most popular links were. More importantly you can see what other actions were taken by your customers. Actions are the ultimate goal of your email newsletters. Typical actions include: customer made a purchase, customer made an enquiry, customer booked into an upcoming event and so forth.
Detailed Subscriber Geographic Location Report displays customer subscriptions to your campaign lists and their geographic location.
Detailed Subscription versus Unsubscription Report displays all customer subscriptions and unsubscriptions across all campaigns and lists.
Newsletters Sent Report displays the volume of newsletter sent across all your email newsletter campaigns. This report is inclusive of email newsletters sent from both one-off and loyalty campaigns.
Leads Overview Report displays top line results including geographic location of customers, number of inquiries made, and the top 5 web forms used.
Inquirer Geographic Location Report displays customer enquiries on your website and their geographic location both as a list and plotted on an interactive world map.
Inquiries Report displays all customer enquiries for a period of time. This report displays all enquiries generated directly from your website vs. those manually entered into the system by you.
Top Webform Usage Report displays the number of enquiries generated across each web form that is on your website along with the name of the specific web form This information allows you to refine the content surrounding or navigation leading to your web forms depending on their importance and usage.
The eCommerce Overview Report provides a quick snapshot of visits to your site which including: geographic location of people who purchased plotted on a world map, sales amount and quantity plotted over time plotted on a line chart, top products displayed on a bar chart, and abandon rate in terms of amount and quantity plotted over time on a line chart.
Shopper Geographic Location Report displays shoppers who purchased on your website and their geographic location. This report does not include sales manually entered into the system by you.
Sales Report displays your online sales. This report is based on sales or quotes generated via your online shop or manually created by you.
Top Products Report displays the most popular products in your online shop. This report is based on sales or quotes generated via your online shop or manually created by you.
Abandon Rate Report displays the total value of the all abandoned carts and the total number of products in those carts. The majority of customers who visit your online shop don't end up buying from you, this is what is commonly referred to as an abandoned cart. Your goal should be to minimize the number of carts abandoned by your (potential) customers.

Website Focused Reports

Create and save as unlimited number of reports.
Built in wizard guides you step-by-step with point and click ease.
Set up to 5 filter by fields: sources, visitors, platforms, browser, spider, and country.
View report over a preset time period or choose a specific date range.
View totals by month or day.
One-click drill down reports for each month.
Export any report to Excel, PDF or CSV files.
Save any report for future use.

Customer Focused Reports

Create and save as unlimited number of reports.
Built in wizard guides you step-by-step with point and click ease.
Choose from any report type: contact only, companies only, customers (contacts and companies), customers and cases, customers and orders, customers and opportunities, customers and bookings, or customers and web apps.
Choose as many fields as you like to appear in your report: customer case, customer name with details, assigned to, case create by, case create date, case last update by, case last update date, case number, case own by, case own date, case status, case subject, company type, CRM ID, customer type, industry, lead source, rating, title, address type, home address, work address, cell phone, email 1, email, 2, email 3, home fax, home phone, pager, web address, work fax, work phone and more.
Set up to 5 filters by field.
Filter by your own custom CRM forms and fields.
Export any report to Excel, PDF or CSV files.
Save any report for future use.

eCommerce Focused Reports

Create and save as unlimited number of reports.
Built in wizard guides you step-by-step with point and click ease.
Choose from any report type: abandon rate, sales, quote, payments, products, catalogs, discount codes, shipping options, suppliers.
Set up to 5 filter by fields based on the type of report selected.
View report over a preset time period or choose a specific date range.
Interactive graph with additional one-click filters.
Export any report to Excel, PDF or CSV files.
Save any report for future use.

Admin Usage Reports

One-click report displays a list of registered users who have logged into the site for the specified period.
The system tracks when users log in using the web-based Administration interface or FTP.
Select any date period for instant results: today, yesterday, last week, last month, last 3 months.
Administration login information older than 90 days is automatically deleted from the system.
Displays full details including full name, login method, login date and time, and IP address with country.

Custom Built Reports

Custom reports are reports specifically built for your site to address any special data requirements that you may have.
These types of reports are generally much more advanced and go beyond the existing reporting tools that the system provides.