Automated Email Marketing
The automated email marketing system that comes pre-installed with
your
website gives you the ability to send personalized messages to
thousands of customers as quickly and inexpensively as sending it to a
single customer. Every message you send often generates another visit
to your automated marketing website and gives you another opportunity for a
repeat sale. Drive repeat business through automated mailings...postage free.
Why Does This Matter?
Your Small Business email marketing system harnesses the power of email to communicate with individual customers in ways they find
meaningful.
Key features
Unlimited Email Campaigns
- Choose from over 200+ email design templates to suit any occasion.
- Send one-off and loyalty based campaigns automatically.
- Go way beyond open rates and bounces reporting and see what actions customer take after reading your message.
- Leverage an integrated customer database that grows automatically as customers subscribe or interact with your website.
- Use the built-in Customer Report Generator to slice and dice your customer database for better targeting and improved results.
- Revel in the "behind the scenes" systems we've put in place to increase email deliverability and reduce spam.
- Send One-Off Emails immediately or schedule them for release at a later date.
- Setup Anniversary based campaigns. For example, based on previous holiday purchase, automatic reminders in 6-months or 12-months.
- Setup Birthday Loyalty Campaigns. For example, setup one campaign to automate saying happy birthday to your customers on their birthday.
- Setup a Multi-Part email newsletter series. For example, Customer signs up and receives issue 1 on sign-up day, issue 2 a few days later, issue 3 a few days after that and so forth. All automatically.
- HTML or Text Emails (HTML emails contain text version as well) for maximum flexibility.
- Send a campaign to any customer group or your entire customer database with just a click of a mouse.
- Preview your campaigns by emailing it to yourself or any one else before sending out the final version to your real list.
Unlimited Mailing Lists
- Create unlimited number of lists for better targeting and results.
- Use customer report generator to analyze and segment your customer database.
- Easily add a subscription box to any web page to allow customers to subscribe to your newsletters.
- Customize the "welcome" landing page customers see after subscribing to your list for an improved user experience.
- Customize auto responder email sent to new subscribers after they subscribe.
- Double opt-in mechanism for improved delivery of each of your mailings.
- Be notified via email every time a customer subscribes to a list.
- Automatic unsubscribe link on all newsletters to comply with CAN-SPAM laws.
- From email address verification to screen out any fake email address.
Customer Database Segmentation
- Grow your customer database automatically every time your customers subscribe or interact with your website.
- Manage all your customer's campaign subscriptions from a single location.
- A full history of past campaigns sent to each customer including open rates, actions taken and links clicked all on one page.
- Customize and extend the Customer Database to suit your specific business. Just point and click.
- Track Open Rate of HTML emails automatically.
- Track Links clicked and most popular links (available for both HTML and Text formatted emails) easily.
- For the first time track customer Customer Actions. For example, when a customer made a purchase, customer made an enquiry and so on.
- Track bounce rates when email messages are not received for old addresses, for example.
- Track customer unsubscriptions from your campaigns.
- Live Feed shows minute-by-minute who is opening each email.
- Sophisticated customer reporting framework for improved feedback on what's working and what isn't in your email marketing efforts.
- Filter recipients using any system field or custom field in your database.
- Save any report and run it later for updated results.
- Export any report to Microsoft Excel for further analysis.
